What are Instagram Threads?

Instagram Threads, launched in July 2023, was an innovative but short-lived experiment by the Instagram team. It functioned as a separate app offering a unique space for public, text-based conversations – a departure from the photo and video-centric experience that Instagram is known for.

Here's a deeper dive into what Instagram Threads aimed to achieve:

  • A Public Forum: Unlike private messaging on the main Instagram app, Threads was all about open discussions. Users could participate in ongoing conversations, similar to a public forum, and threads could be followed by anyone interested in the topic. This facilitated a more dynamic and community-driven experience compared to the curated feeds on the main platform.
  • Text-Based with Multimedia Flair: While text was the primary mode of communication, Threads wasn't limited to just plain words. Users could incorporate links, photos, and even short videos (up to 5 minutes) within their threads. This multimedia capability added a layer of engagement and context to the text-driven conversations.
  • A Twitter-like Feel: The overall aesthetic and functionality of Threads borrowed elements from Twitter. Users had a feed displaying text-based posts, with the ability to follow profiles and reply to threads they found interesting. This familiarity might have eased users accustomed to the Twitter platform into using Threads.
  • A Boon for Creators: Instagram Threads was envisioned as a valuable tool for content creators. It provided a platform for them to have open discussions with their audience in a public format. Creators could spark conversations around their work, answer questions directly, and foster a more engaged community around their content.

Unfortunately, despite its innovative features, Instagram Threads didn't gain enough traction to remain a standalone app. As of June 12, 2024, Instagram Threads is no longer available. The reasons behind its discontinuation haven't been officially disclosed by Instagram, but it suggests that the integration of public text-based features within the main Instagram app might not have resonated with a large enough user base.